Making technology personal for SES

SES is a global satellite operator, listed on Euronext Paris and The Luxembourg Stock Exchange. Its digital agency, Catch Digital, approached me to help switch the focus of the SES website from services to customer needs.

Working closely with Catch and SES, I replaced the jargon-heavy copy with personable language that empathises with its customers’ pain points. The reader-focused copy shows that approachability and technical authority are not mutually exclusive.